ENS has been working for around 7 years develop the most durable, scalable, cost effective digital sign solution possible.
A few days ago, a client asked us what they should budget for an install.
It's a difficult question to answer succinctly because of the following variances:
1: Price differences between screen manufacturers,
2: Price differences between choosing commercial or retail models,
3: Whether using flat or tilt or pole mounts.
(mounting, if oddball or custom is now the highest cost differential)
4: Time required by the installers, which can vary from 1 hour to 4 hours, depending on what kind of custom drilling, cabling, mounting, etc. is required. Install expenses vary wildly depending on how many site visits are required to complete the job, and what cost the installers charge for repeat site visits.
I made the mistake of giving worst-case pricing - which was pricing that would ensure all oddball or strange circumstances were covered.
Really what I should have provided is the following, which is the absolutely best price I can find presently:
$300 for a retail-grade screen.
$50 for a flat, no frills, bracket to hold the screen to the wall.
$200 for the media player.
$20 for the HDMI cable.
$50 for the extension cords.
$249 for the install.
$25 for shipping.
$150 SAM network access.
$1044 TOTAL IN USD
For the first 36 months of service, they need to budget for around 10% failure in the field, so that's around $150 to add to the total cost.
From there, the client needs to budget for $25/month for servicing, so based on 36 months, that's $900USD.
So, what is the total true cost of ownership over 36 months? $2049 USD.
I do not believe there's a solution available today (that can actually be rolled out nationally on scale) for lower cost.
Q: So, what would be their rate of return if they had their client pay $100 per month in Canadian dollars?
A: Well, here's the math:
REVENUE: $100CAD per month for 36 months = $3600.
EXPENSE: $2049USD expressed in CAD = -$2561.
Annualized Return: ($1039 profit/$2561 expense)/3 = 13.5%
It's a pretty good return, as long as the client is careful to choose the right screens, brackets and installers.